Product Manager
Specializing in B2B SaaS & Influencer Marketing
Certified Associate in Project Management | Driving impactful user experiences in the influencer marketing industry
About Me
As a product manager in the dynamic influencer marketing industry, I thrive at the intersection of innovation, strategy, and execution. My professional mission is to test and refine ideas for commercial viability - maximizing upside potential while minimizing risk.
Strategic Vision
Developing product strategies aligned with business objectives and market opportunities in the influencer marketing space.
Data-Driven Decision Making
Leveraging SQL and analytics to inform product roadmaps and feature prioritization for maximum impact.
Cross-Functional Leadership
Collaborating with engineering, design, marketing, and sales teams to deliver exceptional products.
Customer Advocacy
Championing user needs and translating them into valuable product features that drive engagement.
Agile Methodology
Implementing agile practices with expertise in waterfall, Agile, and Scrum methodologies for efficient product development.
Growth Mindset
Continuously learning and adapting to evolving market trends and technologies in the influencer marketing space.
Professional Experience
My journey through the product management landscape.
Sep 2023 - Present
- Leading feature development lifecycle with cross-functional teams
- Helping define the overall product vision and participating in value discovery
- Assisting in product roadmap planning and execution
- Contributing to product strategy and business objectives
- Translating customer needs into product features using strong communication skills and technical background
Mar 2023 - Aug 2023
- Assisted in managing efficient end-to-end delivery of features: gathering requirements, prioritizing work, and coordinating development
- Refined product backlog to ensure optimal feature prioritization
- Provided product support for customer support and sales teams
- Led customer implementation projects requiring custom development
Jun 2022 - Feb 2023
- Managed software development for Tagger (acquired by Sprout Social) - an influencer marketing platform
- Communicated with Product Team across LA, NYC, and Cracow
- Worked closely with developers to define features and improvements
- Improved product's internal processes and documentation
Dec 2021 - May 2022
- Supported Agile pods: Senior Leader and Agile Academy Operations in project implementing Agile in entire organization
- Prepared reports for senior management on training progress
- Communicated with product owners, agile coaches, and program managers
Jun 2021 - Dec 2021
- Prepared financial statements for investment funds
- Worked with US GAAP, LUX GAAP, and IFRS standards
- Handled administrative tasks and pre-cycle improvements
Jul 2017 - Jun 2021
- Coordinated floor and doors installations, ensuring quality service and timely delivery
- Managed document flow and organized transport logistics
- Supervised inventory processes and warehouse organization
- Assisted in sales of doors, flooring, and accessories
Case Studies
Real-world examples of how I've driven product success in the influencer marketing space.
Intuitive UI
Led the redesign of the platform's user interface to enhance efficiency, reduce friction, and streamline the user experience across all tools. Project vision: Effortless Navigation.
Challenge
The platform's information structure didn't reflect users' actual workflow. Each functionality had its own search, often working differently, causing an inconsistent UX and increasing the learning curve. Users struggled to find their items and had no easy way to continue their work.
Approach
Implemented a refreshed information architecture, unified search bar, consistent UI across all tools, and optimized navigation with popups allowing to work without losing context. Added features like Recently Visited items, Starred Items, and Campaign Folders to improve organization and accessibility.
Results
- Reduced time spent searching for items by 60%
- Simplified onboarding with familiar UI patterns
- Streamlined workflows to reduce "rage clicks" and friction
- Increased user adoption and engagement
- Created a scalable design system for future product expansions
- Enhanced the platform's competitive position as the most user-friendly solution
Product Tour
Customer Testimonials
Skills & Expertise
My specialized skill set in product management and influencer marketing.
- Market Analysis
- Competitive Intelligence
- Product Roadmapping
- Go-to-Market Planning
- SQL
- JIRA
- Github
- Microsoft Excel
- Data Analysis
- Agile & Waterfall Methodologies
- Scrum
- PRINCE2
- Risk Management
- Change Management
- Business Strategy
- Financial Markets
- Business Model Design
- Strategic Communication
- OKRs Implementation
- Creator Sourcing
- Campaign Outreach
- Social Media Platforms
- Content Strategy
- Performance Measurement
- Cross-Functional Collaboration
- Team Coordination
- Stakeholder Communication
- Requirements Gathering
- Feature Prioritization
Certifications
Professional certifications that enhance my expertise.
Issued Sep 2020 • Expires Sep 2025
Credential ID: 2807282
Skills: Agile & Waterfall Methodologies, PMP, Business Strategy
Issued Dec 2020 • Expired Dec 2023
Credential ID: GR657080004PW
Skills: PRINCE2
Issued Dec 2020
Credential ID: GR671218751PW
Skills: Business Strategy
Issued Dec 2020
Credential ID: GR639007648PW
Skills: Risk Management
Issued Mar 2020
Credential ID: 04329Mar 2020
Skills: Agile Methodologies
Issued May 2020
Credential ID: 04331566-01-U51Q
Skills: Strategic Communication
Issued Apr 2020
Credential ID: 772762
Skills: Scrum
Issued Dec 2019
Credential ID: GR656128089PW
Skills: PRINCE2
Issued Jun 2022
Skills: Financial Markets
Education
My academic background and qualifications.
Jul 2021 - Sep 2023
Grade: 5.0
Specialty: Advanced Banking
Master's Thesis: Leveraging social media for building brand and profitability in the banking industry
Oct 2018 - Jul 2021
Grade: 5.0
Activities and societies: "Makler" AGH, "Audytor" AGH
Bachelor's thesis: Stock valuation methods of companies listed on Warsaw Stock Exchange on the example of the banking sector
Recommendations
What colleagues and managers say about working with me.
"Piotrek has made remarkable progress in his role, taking on high-priority tasks with diligence, ownership, and a growing strategic mindset. His transition toward full product management has been exceptionally promising, demonstrating strong business acumen and adaptability."
From 2024 Performance Review
"Piotr's business acumen is exceptional. His practical and economically responsible researches on Payments, Sync builder, and CRM has set a high standard for the entire organization. Piotr would benefit from having more time to see the results of his work verified by the market. Piotr's expertise and dedication are remarkable, and with continued learning, he will achieve even greater success. "
From 2024 Performance Review
"Piotrek has grown into a great product manager. I would suggest that he continues his collaboration efforts across the company and we will see him flourish even more. In our working relationship we each understand what will be required of one another and are able to fluently achieve our tasks with a minimal need to communicate. This is a testament to his understanding of individual contributors and defining of tasks. "
"Piotrek excels at bridging the gap between technical and business teams. His clear requirements and thoughtful approach to product development make implementation smooth and efficient. He's responsive, collaborative, and always focused on delivering value to users."
Blog Posts
Insights and thoughts on product management in the B2B SaaS space.
My personal journey navigating the product management landscape, from technical product support to holistic product management, with lessons learned for aspiring product managers.
In this post, I break down the thinking behind our Influencer Marketing 2.0 project at Sprout Social.
This comprehensive analysis reveals a paradigm shift in social media content discovery. Our research demonstrates that content-first approaches significantly outperform traditional demographic-based targeting.
Get In Touch
Let's discuss how I can help drive your product initiatives forward.
Based in
Kraków, Małopolskie, Poland
Available for remote collaboration
Piotr Wąsik
Momentum Labs