Reimagining Influencer Marketing: Our Journey to 2.0

When we kicked off the Influencer Marketing 2.0 project, the goal was clear: simplify the experience. But we quickly realized the opportunity was much bigger - to rethink how people work inside the product.

That meant rebuilding the interface, sure. But more importantly, it meant restructuring the information architecture, introducing universal search, and shifting from full-page loads to popups - so users could stay in flow.

As a Product Manager at Sprout Social, I helped shape the structure, navigation, and logic behind what thousands of marketers now use daily. We made it scalable and more intuitive - a foundation for what's to come.

We empowered users with AI Assist for semantic search and customizable brand safety tools to evaluate creators. That means faster, smarter decisions - and influencer campaigns that actually drive ROI.

We delivered more than an upgrade. We introduced a new way to do influencer marketing. Take the tour to see it in action, or connect with me if you want to learn more about the behind-the-scenes work.