I build the parts of creator-economy software that break when the platforms change underneath them. PM lead on Discovery, Recruit, and Payments inside Sprout Social’s Influencer Marketing product line. I argue for retiring workflows before optimizing them, treat compliance as the product, and ship AI as the substrate — not a feature on the side.
Most PM time goes into making slow processes 20% faster. The bigger lever is asking which processes shouldn’t exist at all. I argued for retiring Sync Pages — the legacy manual workflow customers were asking us to speed up — and led the AI-powered replacement (Recruit) instead.
In B2B SaaS the unsexy stuff (KYC, vendor-of-record, tax forms, legal review, audit trails) is usually scoped as “something engineering has to handle.” On the Payments Suite I treated the compliance surface — Lumanu as merchant-of-record, PayPal’s payout rails, Stripe Connect as an evaluated alternative — as the actual product. Enterprises moved from “interested” to “signing.”
The interesting AI work isn’t bolting a chat button on the side of a settings page. It’s rebuilding the user’s first touch around generation: a page they describe in a sentence, a creator they discover by intent, a strategy they get instead of a search. I author the program-type taxonomies, prompts, and output schemas behind the AI features I ship.
My journey through the product management landscape.
Sprout Social, Inc.
Tagger Media, Inc.
scalaric
UBS
Brown Brothers Harriman
F.H.U Multispan
Three surfaces I've shipped inside Sprout Social’s Influencer Marketing product line. Each one is a bet on changing how the work gets done — not a faster version of the old way.
When Tagger Media joined Sprout Social, the IM product needed an information architecture that matched algorithm-era workflows — not the 2018 model the original tool was built around. I co-authored the Effortless Navigation Solution Brief with Filip Schabiński and oversaw the implementation bottom-up across the surface: IA, universal search, context-preserving pop-ups, and the migration plan.
Each tool had its own search bar that worked slightly differently. Workflows broke whenever a user needed context from another surface. The learning curve was the dominant adoption blocker after acquisition.
Refreshed IA, one universal search bar (content-keyword-aware, not just name-based), context-preserving pop-ups that let users vet a creator without losing their place in the campaign, plus Recently Visited, Starred Items, and Campaign Folders. I drove the design-engineering loop bottom-up — from primitive component decisions up through the workflow patterns — alongside the design team.
I argued for retiring Sync Pages — the 6–8-week, semi-manual creator landing-page process — instead of speeding it up. I owned the work end-to-end: the Matchmaker Blueprint strategy presented at Product Review, the Recruit Creators using Application Pages solution review, the Closed Beta, the in-builder AI wizard spec (program-type taxonomy + prompt template + output schema), and the post-GA re-GTM cohort program.
One enterprise customer drove 9,632 unique creators to a single Recruit page and captured 1,946 form submissions. The brand's two Recruit pages combined sit at #1 and #2 by form-submission volume across every customer on the platform — roughly 33% of all Recruit submissions over the last 6 months. I authored the data one-pager that turned this into the AdAge and Forbes pitch the brand used for its campaign communications.
I owned the Payments Suite end-to-end: vendor research and selection (Lumanu, Stripe Connect, PayPal, GigaPay, Global Payouts), a multi-provider roadmap running three tracks in parallel, the PIA questionnaire for our merchant-of-record partner, the PayPal workflow audit I independently raised with Sprout's Legal team, and the Closed Beta program. No single provider answers the compliance question for every customer, so the architecture had to stay multi-vendor by design.
My specialized skill set in product management and influencer marketing.
Professional certifications that enhance my expertise.
Project Management Institute
Credential: 2807282
PeopleCert
Credential: GR657080004PW
PeopleCert
Credential: GR671218751PW
PeopleCert
Credential: GR639007648PW
APMG International
Credential: 04329Mar 2020
APMG International
Credential: 04331566-01-U51Q
SCRUMstudy
Credential: 772762
PeopleCert
Credential: GR656128089PW
EBTN
My academic background and qualifications.
Krakow University of Economics
Thesis: Leveraging social media for building brand and profitability in the banking industry
AGH University of Krakow
Activities: "Makler" AGH, "Audytor" AGH
Thesis: Stock valuation methods of companies listed on Warsaw Stock Exchange on the example of the banking sector
What colleagues and managers say about working with me.
"Piotrek's desire to grow and learn is unmatched, and I'm excited to help him realize his ambitions."
Ben Newell
VP, Product Management @ Sprout Social
From 2025 Performance Review
"Piotrek has made remarkable progress in his role, taking on high-priority tasks with diligence, ownership, and a growing strategic mindset. His transition toward senior product management has been exceptionally promising, demonstrating strong business acumen and adaptability."
Antek Grzanka
Director, Product Management @ Sprout Social
From 2024 Performance Review
"Piotr's business acumen is exceptional. His practical and economically responsible researches on Payments, Application Pages builder, and CRM has set a high standard for the entire organization. Piotr would benefit from having more time to see the results of his work verified by the market. Piotr's expertise and dedication are remarkable, and with continued learning, he will achieve even greater success."
Mariusz Wnęk
Director, Product Design @ Sprout Social
From 2024 Performance Review
"Piotrek has grown into a great product manager. In our working relationship we each understand what will be required of one another and are able to fluently achieve our tasks with a minimal need to communicate. This is a testament to his understanding of individual contributors and defining of tasks."
Engineering Team Colleague
Sprout Social, Inc.
From 2023 Performance Review
Where I work out the substrate questions in public — product management, influencer marketing, and the parts of B2B SaaS most PMs avoid.
My personal journey navigating the product management landscape, from technical product support to holistic product management, with lessons learned for aspiring product managers.
Read ArticleIn this post, I break down the thinking behind our Influencer Marketing 2.0 project at Sprout Social.
Read ArticleA paradigm shift in social media content discovery: content-first approaches significantly outperform demographic-based targeting. Originally written as Volume 1 of the Sprout Social Content Compass series and redistributed by Sprout to clients; republished here as part of my portfolio.
Read ArticleCustomers asked us to speed up the manual creator-recruitment workflow. I argued for retiring it instead. The story of the Sync Pages → Recruit decision — the hardest argument was the one before the data existed to back it.
In B2B SaaS the boring stuff — KYC, vendor-of-record, 1099-Ks, audit trails — gets scoped as something engineering has to handle. That framing kills enterprise adoption. Lessons from the Payments Suite multi-provider roadmap.
Let's discuss how I can help drive your product initiatives forward.
Available for remote collaboration
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