I do product at Sprout Social on the Influencer Marketing side. My work shows up in Recruit, the IM 2.0 redesign, Payments, and the creator-economy bet I'm pushing the team toward. A lot of what I do happens before code. Strategy docs that have to be defensible. Customer copy that has to clear Legal. Alignment memos that have to actually move stakeholders. Sprout didn't have a payments practice before I started, so part of the job became building the shared language for one.
Most PM work goes into making slow processes a bit faster. Often the better question is whether the process should exist at all. With Sync Pages, customers were asking us to speed up a manual landing-page workflow. I pushed for retiring it and building the AI-powered replacement (Recruit) instead.
In B2B SaaS the boring parts (KYC, vendor-of-record, tax forms, audit trails) get scoped as "something engineering has to handle." On the Payments Suite I treated those parts as the actual product. Lumanu as merchant-of-record, PayPal as direct rails, Stripe Connect as a real evaluated option. Enterprise customers stopped saying "we're interested" and started signing.
The interesting AI work isn't sticking a chat button on a settings page. It's rebuilding the moment the user first touches the product. A landing page customers describe in one sentence and watch generate. An onboarding flow that does the boring parts before the user has to think about them. I write the taxonomies, prompts, and output schemas behind the AI features I ship.
My journey through the product management landscape.
Sprout Social, Inc.
Tagger Media, Inc.
scalaric
UBS
Brown Brothers Harriman
F.H.U Multispan
Three product surfaces I've shipped inside Sprout Social's Influencer Marketing product. Each one was a bet on doing the work differently, not a faster version of the old way.
When Tagger Media joined Sprout, the IM product was already a roughly $20M/year business for the company. That's the scale of product we were trusted with for a complete redesign. The 2018-era information architecture wasn't matching how customers were actually working in 2024. I worked on the Effortless Navigation pillar end-to-end: information architecture, the universal search bar, the pop-ups that let users keep their place, and the migration plan. From the component level upward.
Each tool inside Tagger had its own search bar, all of them slightly different. Switching between tools meant losing your place. New customers spent the first weeks just learning the navigation.
One universal search bar that worked the same way everywhere. It searched by content keyword, not just by name, so people stopped having to remember exact campaign titles. Pop-ups that let users vet a creator without leaving the campaign they were in. Plus the small things: Recently Visited, Starred Items, Campaign Folders. I worked closely with the design team from the component level upward, not just on the final patterns.
Sync Pages was the old way customers got a creator landing page. It took 6 to 8 weeks because we built each one by hand. I argued for retiring it rather than speeding it up. I led the work that replaced it: the Matchmaker Blueprint strategy I presented at Product Review, the Recruit Creators using Application Pages solution review, the Closed Beta, the AI wizard spec inside the builder (program types, prompt template, output schema), and the re-GTM after launch when adoption started to wobble.
Virgin Voyages alone drove 9,649 creators to a single Recruit page and got back 1,950 applications. Their two Recruit pages sit at #1 and #2 by submission volume across the entire platform, with roughly a third of all Recruit submissions coming from this one brand. I wrote the data one-pager that turned this into the AdAge and Forbes pitch they used for their campaign comms.
For two years I've been the PM on Payments at Sprout Social Influencer Marketing. I inherited a legacy PayPal flow already processing about $5M/year in creator payouts and started where the real problem lives: tax compliance. Brands didn't want the admin burden of paying creators directly. Chasing W-9 / W-8BEN / 1099-NEC / DAC7, owning the tax paperwork, sorting out cross-border VAT. Sprout, meanwhile, didn't want to hold customer funds or sit in the flow of funds. The architecture had to give customers a compliant way to top up a wallet and pay creators downstream, while keeping Sprout off the money path.
My specialized skill set in product management and influencer marketing.
Professional certifications that enhance my expertise.
Project Management Institute
Credential: 2807282
PeopleCert
Credential: GR657080004PW
PeopleCert
Credential: GR671218751PW
PeopleCert
Credential: GR639007648PW
APMG International
Credential: 04329Mar 2020
APMG International
Credential: 04331566-01-U51Q
SCRUMstudy
Credential: 772762
PeopleCert
Credential: GR656128089PW
EBTN
My academic background and qualifications.
Krakow University of Economics
Thesis: Leveraging social media for building brand and profitability in the banking industry
AGH University of Krakow
Activities: "Makler" AGH, "Audytor" AGH
Thesis: Stock valuation methods of companies listed on Warsaw Stock Exchange on the example of the banking sector
What colleagues and managers say about working with me.
"Piotrek's desire to grow and learn is unmatched, and I'm excited to help him realize his ambitions."
Ben Newell
VP, Product Management @ Sprout Social
From 2025 Performance Review
"Piotrek has made remarkable progress in his role, taking on high-priority tasks with diligence, ownership, and a growing strategic mindset. His transition toward senior product management has been exceptionally promising, demonstrating strong business acumen and adaptability."
Antek Grzanka
Director, Product Management @ Sprout Social
From 2024 Performance Review
"Piotr's business acumen is exceptional. His practical and economically responsible researches on Payments, Application Pages builder, and CRM has set a high standard for the entire organization. Piotr would benefit from having more time to see the results of his work verified by the market. Piotr's expertise and dedication are remarkable, and with continued learning, he will achieve even greater success."
Mariusz Wnęk
Director, Product Design @ Sprout Social
From 2024 Performance Review
"Piotrek has grown into a great product manager. In our working relationship we each understand what will be required of one another and are able to fluently achieve our tasks with a minimal need to communicate. This is a testament to his understanding of individual contributors and defining of tasks."
Engineering Team Colleague
Sprout Social, Inc.
From 2023 Performance Review
Where I think out loud about product management, influencer marketing, and the parts of B2B SaaS most PMs would rather not write about.
Two months into the beta of a payments product, the dashboard was almost empty. By the success criteria we'd written down, that's a launch in trouble. It wasn't in trouble at all. The product was doing exactly what it was supposed to do; we were just measuring it with the wrong instrument.
Read ArticleMy template for shipping AI features inside a real product. Program-type taxonomy first, prompt schema second, output schema third, UI flow last. The order matters because if you start at the UI you usually end up with a chatbot bolted onto a settings page.
Read ArticleTwo years on Payments at Sprout Social IM. The job looked very little like product design and a lot like inheriting a legacy PayPal flow, mapping tax forms across countries, and figuring out when a SaaS platform crosses the line into being a money transmitter.
Read ArticleThe biggest bottleneck in influencer marketing isn't finding creators. It's managing the chaos of inbound requests. Seven months ago, this was just a problem statement. Today, Recruit is live.
Read ArticleIt's not just a facelift, it's a redefinition of how marketers find, vet, and collaborate with creators. Here's how we rebuilt the mental model for influencer marketing.
Read ArticleMy case for why discovery built on follower demographics has been quietly broken for a couple of years, and what the content-first model replacing it looks like. Originally written as Volume 1 of the Sprout Social Content Compass series and distributed by Sprout to clients. Republished here as part of my portfolio.
Read ArticleMy personal journey navigating the product management landscape, from technical product support to holistic product management, with lessons learned for aspiring product managers.
Read ArticleLet's discuss how I can help drive your product initiatives forward.
Available for remote collaboration
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